‘The death of the QR code’ has become a well-known phrase to marketers everywhere. But are Quick Response Codes really dead?
They were certainly headed in that direction when they were first launched for marketing purposes (they’ve actually been around for 20+ years). However, I think they had to take a fall before they could rise. It seemed like these little black and white squares were plastered everywhere! It was overwhelming to consumers. There’s even a website, WTF QR Codes, dedicated to showing off the oddest locations for QR codes. What’s more is that many people didn’t even know what they were for or how to use them correctly. Was it really worth it to download an app to your phone, scan the code, and read or watch whatever was presented? QR codes often brought viewers to sites that weren’t mobile compatible. Ain’t nobody got time for that!
Apple and Android took their sweet time when it came to pre-loading a QR reader app on their smart phones. Finally, with the IOS7 Apple update, a QR reader became automatically available in the Apple Passbook. Now we’re getting somewhere!
More and more companies have caught up with mobile technology and created easy-to-navigate mobile sites. Additionally, with more WiFi hot spot locations than ever before, browsing the web can be quick and painless.
Today, QR codes are actually (slowly, but surely) surviving. Will they do much more than survive? Perhaps…only time will tell.